About Lesson
- Role of Advertisements in Shaping Consumer Culture 📢🛍️
- Creating New Needs:
Advertisements make products appear necessary, even if they were not needed before. They create desires for new products. - Shaping Perception:
Ads aim to make products seem attractive and desirable. They influence how people feel about a product. - Advertisements Everywhere:
Today, ads surround us in many forms like newspapers, magazines, hoardings, TV, and more. They influence our choices daily. - Historical Impact of Labels:
In the past, labels like “Made in Manchester” were used to create trust. People felt more confident buying products with familiar labels. - Use of Images on Labels:
Manufacturers used images of gods and goddesses on labels to make foreign products feel more familiar to Indian buyers. 🕉️ - Calendars as Ads:
By the late 19th century, manufacturers printed calendars to advertise. These calendars were widely used, reaching even illiterate people. 📅 - Royal Figures in Ads:
Advertisements used images of kings, emperors, and nawabs to make products seem prestigious. If royalty used it, its quality was unquestionable. 👑 - Nationalist Messaging in Ads:
Indian manufacturers used ads to promote the swadeshi message. They encouraged people to buy Indian-made products to support the nation. 🇮🇳
- Creating New Needs:
- The Early Use of Labels and Branding on Products 🏷️💬
- In the early days of industrial advertising, labels played a crucial role in promoting products. 🏷️
- Labels were used to mark the quality of a product, providing consumers with the assurance that what they were buying was trustworthy. ✅
- The label was not just a name tag; it was a way for manufacturers to connect with consumers and build brand recognition.
- A famous example was the label ‘MADE IN MANCHESTER’ which was stamped on textiles sold in India. 🇮🇳🧵
- This label was more than just a geographical marker; it was a symbol of quality. 🏅
- For many Indian buyers, seeing ‘MADE IN MANCHESTER’ on the product made them feel confident about the purchase, believing that it came from a place known for its high-quality manufacturing. 💡
- Through these labels, foreign products became associated with trustworthiness and a sense of prestige in the Indian market. 🌍✨
- Use of Imagery in Advertising: Gods and Royals 🌸👑
- In early advertisements, images of Indian gods and goddesses were prominently used. 🌸🙏
- Figures like Krishna and Saraswati were depicted to give the products a sense of divine approval, suggesting that they were blessed or endorsed by higher powers. ✨
- The association with deities helped make foreign goods feel more culturally familiar and acceptable to Indian consumers, appealing to their religious beliefs. 🙌🕉️
- These images created a connection between spirituality and consumer goods, making products seem not only desirable but also sacred and reliable. 💫
- Additionally, royal figures like emperors and nawabs were frequently featured in advertisements, often on calendars or labels. 👑💼
- The portrayal of kings and queens in advertisements was designed to elevate the status of the product, implying that if royals used or endorsed the product, it must be of the highest quality. 👑💎
- This technique helped create an aura of prestige and exclusivity, making products seem more valuable and worthy of respect. 🌟
- The combination of divine and royal imagery in advertisements was a powerful marketing tool, designed to influence consumers and shape their perceptions of the products being sold. 🏰🙏
- The Popularization of Products Through Calendars 📅🖼️
- Calendars became a popular medium for advertising, reaching a wide audience across India. 📅
- Unlike newspapers or magazines, calendars could be seen daily by people of all literacy levels, making them a powerful tool for spreading advertisements. 📰✨
- These calendars were often hung in homes, tea shops, and offices, ensuring that the advertisements were seen by a variety of people. 🏠🏢
- By the late 19th century, manufacturers realized that people would see these calendars day after day, thus increasing their exposure to the advertised products. 🔁
- The calendars featured vibrant divine and royal imagery to attract attention and add an aura of prestige and sanctity to the products being advertised. 🌸👑
- These calendars acted as constant reminders of the products, with the images appealing to both the spiritual and social values of the time. 🌍🖼️
- The wide reach of calendars made them an effective advertising tool, helping to popularize products in a way that traditional ads couldn’t. 📈
- Nationalist Messaging in Advertising 🇮🇳📣
- As the Swadeshi movement gained momentum, Indian manufacturers began using advertisements to promote nationalist ideals. 🇮🇳
- These advertisements encouraged Indians to support their own industries and buy locally made products as a way of contributing to the nation’s economic growth. 💪
- By using nationalist messaging, advertisements highlighted the importance of self-reliance and patriotism in times of British colonial rule. 📣
- Products were marketed not just as items for personal use, but as symbols of national pride. 🌟
- Advertisements carrying Swadeshi messages urged consumers to reject foreign-made goods and instead choose products made in India. 🛑🌍
- This was part of a larger movement to encourage self-sufficiency and economic independence in the face of British economic dominance. 🏭
- Nationalist sentiments were clearly conveyed in ads, making people feel that by buying Indian-made goods, they were participating in a larger movement of freedom and empowerment. ✊